Memorylane digital LLP, a company incorporated under the Indian Companies Act, 2013 (“LIT App” or the “Company”) has a strong commitment to all of its Users of www.thelit.app(“Website”), the mobile application ‘The LIT App’ as modified from time to time (“App”) and telecommunication media like SMS, email, phone calls etc (together the “Platform”), including respecting and ensuring that your privacy is protected. In this Privacy Policy, the use of words like “we” or “us” or “our” shall mean an appropriate reference to the Company
1. Changing Or Deleting Your Information
LIT App gives you an option to review, update, correct or delete the Personal Information provided by you at the time of registering with us by changing your “profile settings.” In some cases, we may retain your earlier personal information if required by law.
LIT App also allows you to remove or modify any content shared by you on the platform, including:
· Delete photos and videos shared by you.
· Delete comments and reactions made by you.
· Delete or modify any moment created by you.
· Modify which albums you shared content with.
· Edit the text you may have entered anywhere.
· Leaving an album.
2. Deactivating and Deleting Your Account
i. You can request us on info@thelit.app to remove or delete your account completely. The same will be done upon verification within 30 days. All the information stored with your account or of which your account has ownership, will be removed in line with our data retention and tracking policies.
3. Data Retention and Tracking:
We will retain your personal information and any other information posted, uploaded and/or shared by you for as long as your account is active. If you wish to cancel your account, you may delete your account. In case you delete your account with us we may retain and use your information as necessary to comply with any outstanding legal obligations related to any disputes you have with us. Save and except the above, we will immediately delete your information upon request of deletion of account. However, you agree and accept that in case of any inquiry from any authorities including without limitation the Cyber Crime Department or other teams of the relevant State police regarding your account or regarding the account of any other User who is connected with you, we will retain your personal information and other such information even if you delete your account. You agree and acknowledge that we will not delete from our servers’ files that you have in common with other users.
Based on the features being used by you, we might automatically upload your pictures from your gallery and automatically share it with your friends as per your settings. You will be able to check the photos share with or by you under relevant albums.
We may automatically track certain information about you based upon your behaviour on the Platform. We use this information to do internal research on our users' demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include (but not limited to) the information about your computer, browser information, connection information, your IP address, the URL that you just came from (whether this URL is on our Platform or not), which URL you next go to (whether this URL is on our Platform or not), and statistics of the pages viewed by you i.e. the links you click on the Platform, the number of times you access the page, things you view and other websites you open simultaneously while browsing on ours etc. Your Personal Information allows us to inform you about updates or changes to Services and terms and conditions of providing you the Services.
We use your internet protocol (IP) address to administer the Platform, to help identify you, and to gather broad demographic data. Your IP address contains no personal information about you.
We use data collection devices such as "cookies" or other similar devices or technologies on certain pages of the Website and the App, as the case may be, to help analyze our web page flow or App usage, measure promotional effectiveness, and promote trust and safety.
"Cookies" are small files placed on your hard drive (after our web server sends them to your web browser or device through the App) that assist us in providing our services by enabling our web server to collect certain information from the browser or device. We offer certain features that are only available through the use of a "cookie". We also use cookies for a number of purposes, including to allow you to enter your password less frequently during a session, to simplify logging process for registered users, to start a session when logging into our Platform, to enable your browser or device to remember your username between sessions, to enable traffic monitoring, to monitor which pages you find useful and which you do not. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive or device at the end of a session. You are always free
to decline our cookies if your browser permits (or delete them by looking at the help menu of your browser or device), although in that case you may not be able to use certain features on the Website or App and you may be required to re-enter your password more frequently during a session. A cookie does not give us access to your computer or device, or information other than the data you choose to share with us.
Additionally, you may encounter "cookies" or other similar devices on certain pages of the Website or App that are placed by third parties. For example, if you view a web page created by a user, there may be a "cookie" placed within that web page. We do not control the use of cookies by third parties (or the resulting information that they record).
When you use one of our location-enabled services (for example, when you access Services from a mobile device), we may collect and process information about your mobile device’s GPS location and the time and/or location information is recorded to customize the Services with location-based information and features. Some of these Services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you. We keep this data for no longer than is reasonably necessary for providing services to you. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling the GPS or other location tracking functions on your device.
If you’re using our Services on a mobile device, we may use various devices or other identification files to identify you instead of cookies to save and track your preferences and your use of our applications. Unlike cookies, these identification devices or files may or may not be capable of deletion.
If you choose to avail services on the Platform, we collect information about your browsing or usage behaviour. We also allow other users in the respective clubs to comment about matters shared or posted by you.
IP addresses are not linked to personally identifiable information. The IP address is only used by LIT App on “need to know” basis to administer the Platform, gather broad demographic information for aggregate use, analyse trends, track user’s movement and it is also used for detecting usage patterns and troubleshooting purposes and for systems administration. Our Web servers also automatically log standard access information including browser type, access times/open mail, URL requested, and referral URL. We do not use this information for any other reason except for the reason mentioned above. In the event we need to utilise this information other than the purpose mentioned above we shall take your prior written consent. However, we do not share this information with the third parties save and except in cases where the Cyber Law Department of India requires information of the IP address/s of any User under the Information Technology Act, 2000 or such other Act for the time
being in force in India.
Further, you may choose to download your data from the LIT App at any time. This data, however, might not include some information such as facial recognition tags, exif data etc.
4. Our Policy Towards Children
Our Services are not directed to persons under 13. We do not knowingly collect personally identifiable information from persons under 13. LIT App shall not be held responsible and/or liable if you falsely represent and warrant yourself to be of 13 years of age or older. If we become aware that a child under 13 has provided us with Personal Information, we will take steps to delete such information from our files.
5. Other Web Sites and Services
We are not responsible for the practices employed by any websites or services linked to or from our Service, including the information or content contained within them. Please remember that when you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party's own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your content. If you are using a third-party website or service and you allow them to access your content you do so at your own risk.
6. Internal Service Providers:
We may use third parties that we refer to as Internal Service Providers to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you on the Platform, including without limitation all kinds of back-end operations, search technology, discussion boards, maintenance services, database management etc, (“Internal Service Providers”) and therefore we may provide some of your personal information directly to these Internal Service Providers. We expect that these Internal Service Providers would endeavour to use the information we provide them only to facilitate the specific outsourced Platform related operation, unless you have explicitly agreed or given your prior permission directly to them for additional uses. In some instances, the Internal Service Provider may collect information directly from You (such as for Platform surveys etc). In these cases, you will be notified of the involvement of the Internal Service
Provider, and all additional information you provide them and their additional uses will be strictly up to you. If you provide additional information to an Internal Service Provider directly, then their use of your personal information is governed by their applicable privacy policy.
7. Contacting Us
If you have any grievances about the quality of service provided by LIT App and/or any other grievance and/ or questions about this Privacy Policy, please contact our Grievance Officer Lalit Yadav at info@thelit.app or at our office, Second Floor, ND-66, Mezzanine, Pitampura, Delhi, North West, Delhi, 110034.
8. Changes To Our Privacy Policy
LIT App reserves the right to change, update or modify this Privacy Policy from time to time consistent with applicable privacy laws. LIT App has right to amend, modify, add or change the privacy policy from time to time and you shall keep updating yourself with the modified privacy policy. By continuing to use the Service after those changes become effective, you agree to be bound by the revised Privacy Policy.
9. Security:
i. You are responsible for maintaining the secrecy of your password and account information and for always controlling access to your email communications.
ii. LIT App uses industry standard measures to protect all information that is stored in our servers and/or within our database. We limit the access to this information to those employees who on “need to know” basis need access to perform their job function such as our customer service personnel.